E-Commerce Conversion Optimization Tactics to Boost Your Sales

E-Commerce Conversion Optimization Tactics

According to a study by Google, as page load time goes from 1 to 10 seconds, the probability of a mobile site visitor bouncing increases by 123%. Therefore, a faster-loading website can significantly improve the user experience, reduce bounce rates, and increase sales.
This is not the only thing that is considerable if you aim at making overwhelming sales. Many digital marketing agents evolve ideas to optimize eCommerce websites for a high conversion rate.
Here, a few significant ideas are there that can boost the sales of any eCommerce website.


A. Image and Video Optimization

Images and videos cast a long-lasting impression without taking too much time. So, it’s good to prefer high-resolution visuals to make them memorable right after their first sight.

  • Optimize their size & formats by compressing them without compromising their quality. This tactic makes them load faster. Preferring JPEG format for larger images and PNG for smaller ones can also result similarly.
  • Integrate ALT text to label visuals so that search engine bots can understand their context and hence, make them visible in searches.

As it’s concerned with eCommerce, adding product videos can deliver a real-life-like experience. Even, Hubspot has confirmed that 72% of customers prefer motion pictures before making a purchase. So, you have opportunities to optimize images and increase sales.


B. Optimize Navigation

Navigation is crucial, especially when it comes to defining user experience. Curiosity to know more inspires them to look for desirable products. And sometimes, window shopping pushes them to visit an online store on and off. But, it is the case of such eCommerce websites that have frictionless navigation. An SEO expert can help you in defining a smooth way to make it happen. Trying these tips can also be helpful.

  • Define simple and straightforward navigation with clear labels and easy-to-use drop-down menus.
  • Avoid making the navigation menu cluttered to eliminate confusion in the mind of customers. Limit the number of items on a menu’s categories and subcategories.
  • Instead of using technical terms, use laymen’s terms to label menus so that customers can understand easily.
  • Use a down arrow icon. It symbolizes a dropdown menu, which helps users to explore subcategories or a specific product in them.
  • Integrate an advanced search button to allow users to find anything even if they make typos or spell it wrong. Also, add an autocomplete functionality to quickly discover what users look for.
  • Integrate breadcrumbs, which cascade menus and submenus. It shows the hierarchy to navigate to and fro on web pages.
  • Add filters for pricing, colour, size, and brand to specifically select from. It helps users find intended products quickly, which increases the conversion rate.


C. Optimize Product Description

Users are smart today, and they don’t want to shop blindly. Here comes the product description in a key role. For being significant, you need to optimize every product’s details while taking SEO guidelines into account.

Following these tips can make it easier:

  1. Write short sentences and prefer bullet points to make it easy to read and understand.
  2. Include the benefits, as people are more into exploring them instead of their features.
  3. Make all descriptions descriptive in language and use words that they understand easily.
    Include product specifications and dimensions so that they can make an informed decision to purchase.
    Integrate social proofs, which can be videos post-purchase from real-time users. It creates credibility and also enhances brand recognition among potential customers.
    Always integrate keywords or keyphrases when you are writing any guest post or product information that should be relevant, which helps bots discover and perceive relevancy against search queries from organic traffic.


D. Use Live Chat Software and Chatbots

Live chat support or chatbot has become popular these days because of the way it communicates with users and answers their queries. It’s like a human being that intuitively responds without causing a long waiting time for users.

  • Here are some interesting tips to integrate it with your online shopping store:
    Try to use a proactive chat alternative, which itself starts reaching out to customers who may need assistance.
  • Come up with a high-touch experience for your customer. User customers’ insights before personalizing the live chat experience. Let’s say, if a customer has previously purchased from your store, you may use this information to tailor your chat messages and offer personalized product recommendations.
  • Integrate bots at the initial stage to trigger chatting while handling simple customer inquiries. For this purpose also, use Google Analytics tool or SEMrush to reveal the key phrase or query that they have input before reaching your online store. Filter the most frequently asked questions. This will free up your call representatives to focus on taking up more complex issues.
  • Integrate chat transcript that again would be based on previous searches of intended customers and their behaviour on your website.
  • In addition to live chat, allow customers to contact you via email, phone, or social media. It will offer users to come up from any preferred media and interact with what you offer.


E. Optimize the Checkout Process

The checkout process is indeed significant because the customers are likely to wrap up their journey with payment. A little glitch can change their mind. Simply put, it casts a negative impression. Various topmost SEO companies prefer these tactics to optimize the checkout process in these ways:

  • Keep this process simple and minimize the number of steps from entering the cart to moving to a payment gateway.
  • Offer guest checkout, which is all about completing the purchase without signing up or creating an account.
  • Now that you have offered a smooth transition, provide multiple payment options, including credit/debit cards, PayPal, UPI, Google Pay, etc.
  • Ensure to show the purchase journey or steps telling how far they are in the checkout process.
    Sometimes, users select the products, but they take days to complete the payment. In this case, using abandoned cart emails can help. These push notifications encourage them to complete the payment.
  • Some wise sellers offer discounts or free shipping to incentivize returning to the eCommerce site, which is indeed an effective digital marketing tactic. Minimizing text and images on a highly responsive design can make this process quicker and sale-oriented.


F. Optimize Social Proofs

Social proofs are testimonials, reviews, or feedback that come straightaway from customers. Customers are clever enough, and they know that the consumer has used the product and shared his experience in the rating and feedback. It’s also effective in gaining credibility. A positive review can generate thousands of sales in a quick turnaround time. So, using social proof tactics like customer testimonials and user-generated content is good to go with.

Here is how SEO agents use them:

  • Encourage customers to write a review on your website. Integrating a survey form can also help in receiving their viewpoints. Users find it a hassle-free, simple, and friendly tactic.
  • Offering customers incentives or free shipping after sharing their feedback can also work well.
  • Display reviews prominently on your website to show customers that your products are credible and trustworthy. Using star ratings and highlighting positive reviews can make it easy for customers.
  • Another way is to respond promptly to both positive and negative reviews. Many customers care about how you respond to their feedback. It feels good, and they feel cared for if you reply.
  • Incorporate video testimonials into your website to provide an engaging and authentic way for customers to share their experiences. Video testimonials can be particularly effective for building trust and increasing conversions.
  • By implementing these steps, you can optimize your eCommerce website for maximum conversion rate, improve customer satisfaction, and ultimately increase sales.



To optimize an eCommerce website to boost sales, focus on simplifying navigation, optimizing product descriptions and images, streamlining the checkout process, and incorporating social proof. Use data and customer feedback to continually refine the website and enhance the user experience, ultimately driving more conversions and revenue.

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